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www.caseys.com/survey – Win $500 Gift Cards – Casey’s Survey

Net Promoter Score (NPS): Casey's may utilize the Net Promoter Score (NPS) methodology in its survey. NPS is a widely used customer loyalty metric that measures the likelihood of customers recommending a brand to others. Customers are typically asked to rate their likelihood to recommend Casey's on a scale of 0 to 10. Based on their responses, customers are categorized as promoters (score 9-10), passives (score 7-8), or detractors (score 0-6). NPS provides Casey's with a quantifiable measure of customer loyalty and advocacy, helping to identify areas for improvement and track changes over time. Incentives and Rewards: To encourage customer participation, Casey's may offer incentives or rewards for completing the survey. This can include discounts, coupons, or entries into sweepstakes or loyalty program points. By providing incentives, Casey's increases the motivation for customers to provide feedback, resulting in higher response rates and more comprehensive dat

www.caseys.com/survey – Win $500 Gift Cards – Casey’s Survey

Survey Methodology: The Casey's survey primarily utilizes an online survey format to reach a wide range of customers. This method allows for efficient data collection, as it can be accessed from various devices such as smartphones, tablets, and computers. The online format also enables customers to provide feedback at their convenience, increasing the likelihood of participation. Multichannel Engagement: In addition to the online survey, Casey's may also employ other channels to gather customer feedback. This can include in-store feedback forms, phone surveys, or focus groups. By offering multiple channels, Casey's aims to accommodate different customer preferences and ensure a diverse range of perspectives are captured. Demographic Targeting: Depending on the specific goals of the survey, Casey's may choose to target specific customer segments or demographics. This allows the company to obtain insights from different groups of customers and tailor its offerings accord